Saturday, April 20, 2013

Managing Communications on the Go | The Marketing Department

Today?s companies have more ways than ever to connect and engage with potential buyers, and that connectivity is fueling demand for marketing services. In fact, a study last year found that total communications spending, including marketing, advertising, and communications, was expected to grow 5.6% and reach nearly $1.2 trillion in 2012.

The ever-expanding presence of mobile devices and social media among customers and in the workplace has added marketing communications channels, dramatically affecting the marketing industry. The resulting demand for responsive communications makes it critical to find both efficient and cost-effective ways to quickly respond to customers, clients, and staff, especially while on the go.

One solution, particularly for smaller businesses, is a virtual phone system. With it, marketing professionals can have peace of mind that a client can always reach them, whether they?re in the office or not.

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Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and features:

1. Office in the Cloud

The modern office is no longer defined by walls and cubicles. Your business and your customers are on the move, and mobile phones are even more important than ever.

A cloud-based phone system can turn your smartphone into a complete mobile office with features such as call routing, call screening, multiple extensions, personalized greetings, voice to text, and more.

With professional greetings and menus, callers are handled proficiently, and your calls are routed to wherever you are?cell phone, home, or office?24/7.

2. Voicemail?a Terrible Thing to Waste

Whether you?re in a meeting or driving back to the office, juggling the busy demands of the day can make it difficult to answer every call.

Get ?voice to text? so voicemails are transcribed to a text message or email, allowing you to read them as they roll in rather than dialing into a cumbersome voicemail system.

Being able to discreetly peek at voice messages while in a meeting can help you stay connected to the needs of customers and team members in real time.

3. A Faster Response to Campaigns

Using unique phone numbers to track advertising campaigns is an established tactic of big-budget marketers. Access to an endless supply of new phone numbers, paired with the ability to easily forward those calls and generate campaign reports, is now possible for smaller companies. Marketers can now quickly and affordably identify the best sources of traffic and use that data to drive more ROI from their campaigns.

4. Real-time Collaboration

Motivate teams, customers, and vendors to action with Web conferencing. Using easy-to-initiate online meetings, you can collaborate with remote team members, give sales pitches, or meet with clients without the extra time or cost of lengthy travel.

Web conferencing allows you to turn your desktop or laptop into a mobile conference room, enabling you to maintain clear and efficient communication regardless of your location.

5. Brand Enhancement

Your phone system makes a strong statement about your brand. Whether you are a business of one or of many, a professionally recorded greeting message and an auto attendant can maximize the impression of professionalism with customers and further the credibility of your brand.

Make it easier for people to find you by providing one central toll-free phone number that can route to multiple devices. Even better, an 800 number makes your business seem even bigger than it may be, as well as highly professional, even if you happen to be working from home or the road.

6. Extending Your Reach

Technology has eliminated the barriers of geographic location. A toll-free business phone number gives your marketing business a nationwide presence and the credibility associated with large, well-established companies. Meanwhile, using local phone numbers across the country can help marketers reach new customers in targeted markets with easily recognizable prefixes.

7. Going VoIP and Saving Money

A mobile VoIP app can automatically transfer calls from your network carrier to the Internet whenever WiFi is available. With this feature, you can save precious mobile minutes and not have to worry about data charges. It can also help you stay connected in dead service zones or very rural areas, so you don?t miss a call.

Source: http://themarketingdepartment.aw/2013/04/18/managing-communications-on-the-go/

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Tuesday, April 16, 2013

Gene signature can predict who will survive chemotherapy

Apr. 16, 2013 ? An eight gene 'signature' can predict length of relapse-free survival after chemotherapy, finds new research in Biomed Central's open access journal BMC Medicine.

Researchers from Academia Sinica and the National Taiwan University College of Medicine first identified genes that were involved in cellular invasion, a property of many cancer cells, using the National Cancer Institute's 60 human cancer cell line panel (NCI-60). Comparing the pattern of activation of each of these genes in different cell lines with how these cell lines responded to 99 different anti-cancer drugs, helped narrow down the list of genes to just those which could potentially influence the outcome of chemotherapy.

Testing this link, Prof Ker-Chau Li, from Academia Sinica and UCLA, commented, "Our study found eight genes which were involved in invasion, and the relative activation of these genes correlated to chemotherapy outcome, including the receptor for growth factor EGF. We also found that some invasion genes had unique patterns of expression that reflect the differential cell responses to each of the chemotherapy agents -- five drugs (paclitaxel, docetaxel, erlotinib, everolimus and dasatinib) had the greatest effect."

When the researchers looked at gene expression data of these eight genes from cancer cell lines they found that there was an obvious difference between cells which responded to chemotherapy and those who did not (albeit with some overlap). In clinical studies, looking at lung and breast cancer, the patients, whose gene signature put them in the low-risk group, had a longer relapse free survival than the high-risk group.

Prof Pan-Chyr Yang of National Taiwan University added, "The discovery of prognostic biomarkers for chemotherapy patients remains critical toward improving the efficacy of cancer treatment. The eight-gene signature obtained here may help choice of treatment as part of individualized cancer therapy and our method of gene discovery may be applicable in studying other cancers."

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The above story is reprinted from materials provided by BioMed Central Limited, via AlphaGalileo.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Yi-Chiung Hsu, Hsuan-Yu Chen, Shinsheng Yuan, Sung-Liang Yu, Chia-Hung Lin, Guani Wu, Pan-Chyr Yang and Ker-Chau Li. Genome-wide analysis of three-way interplay among gene expression, cancer cell invasion and anti-cancer compound sensitivity. BMC Medicine, 2013 DOI: 10.1186/1741-7015-11-106

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/health_medicine/genes/~3/a1PPqF_ZleE/130415204819.htm

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